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Signify - Circular lighting

About the company
Signify is the world leader in lighting for professionals, consumers and lighting for the Internet of Things. Thanks to our energy-efficient lighting products, systems and services, our customers enjoy superior light quality, people live safer and more comfortably, companies are more efficient and productive and cities are more livable. With 2020 sales of EUR 6.5 billion, approximately 37,000 employees and a presence in more than 70 countries, we are harnessing the extraordinary potential of light to enrich people's lives and for a sustainable world

About the businessmodel
Signify contributes to a sustainable world with minimal waste and optimal conservation of raw materials. With Circular Lighting, the focus is shifting to a circular economy, in which "possession" is replaced by "use". Signify remains the owner of the lighting until the end of the contract and ensures that the lighting is repaired or replaced in a timely manner. 

www.signify.com 

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Product value chain
Signify builds light sources
Contract with renter is settled
Light as a service performance period)
Can be either 5/10/15 years
Lights are returned to signify (in collaboration with wecycle)
Business Readiness Level
Technology Readiness Level
Commercial Readiness Level
Business Readiness Level

BRL are are way to cenchmark the current status of a venture - from concept to mature business.

  • 9
    Business model is final and scaling with growing recurring revenues that results in a profitable and sustainable business
  • 8
    Sales and metrics show business model holds and can scale
  • 7
    Product/market fit and customer payment willingness shown
  • 6
    Full business model including pricing verified on customers
  • 5
    First version of revenue model including pricing hypotheses
  • 4
    First projection show economic viability and market potential
  • 3
    Draft of business model in canvas
  • 2
    First possible business concept described
  • 1
    Hypothesis in business concept
Technology Readiness Level

TRL are type of a measurement system used to access the matirity level of particular technology.

  • 9
    System proven through successful operation
  • 8
    System proven trough successful test and demonstration
  • 7
    Prototype demonstration in operational environment
  • 6
    Prototype demonstration in relevant environment
  • 5
    Component validation in relevant environment
  • 4
    Component validation in laboratory environment
  • 3
    Proof of concept
  • 2
    Technology concept/application formulated
  • 1
    Basic principles observed and reported
Business Readiness Level

CRL define the spectrum of commercial maturity, from basic market research to full deployment.

  • 9
    Market introduction to the expressed need on the market
  • 8
    Identification of the product or service possessing the competencies
  • 7
    Definition of the necessary and sufficient competencies
  • 6
    Translation of the expected functionalities into needed capabilities
  • 5
    Identification of the systemic capabilities
  • 4
    Quantifiaction of the expected functionalities
  • 3
    Identification of expected functionalities
  • 2
    Identification of specific need
  • 1
    Basis Hypothesis: Something is missing