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Cinderela pilot project - Madrid (by AEDHE)

Preparatory products
Structure and general products
Skin products

About the company: 
AEDHE is a non-profit, territorial and multisector Business Association founded in September 1977, becoming one of the pioneers and most influential territorial business associations in the Region of Madrid. It is composed of more than 500 Entrepreneurs and Companies of all sectors and sizes with an associative and collaborative vocation, being its natural scope of action the 17 municipalities that shape the Henares´ Corridor, eastern area of the Region of Madrid.

https://aedhe.es/ 

About the business model:
Currently, this location is an abandoned land on which several tons of industrial waste, being mostly ceramic waste, clay material and bricks, are stored. Most of wastes were left by an old brick manufacturing company that finished its activities a few years ago, when the construction sector got into recession process. The old ceramic bricks kilns located inside the actual CTC facilities will be demolished and its waste will be extracted in order to process them and develop new products that will be used as new construction materials in the development of the Cinderela Demo Cases construction

There are multiple types of converted waste that are being used on the pilot plant: 

  • Recycled Mixed Aggregates (RMA) are the fractions obtained from construction and demolition waste treatment composed by a mix of concrete aggregates, stones and ceramic products as their predominant components. 
  • Recovered Sand and Clay
  • Coarse recycled concrete aggregates: Recycled Concrete Aggregates (RCA) are the fractions obtained from construction and demolition waste treatment it will consist of concrete, concrete products, mortars and pieces for concrete masonry factory.
  • Fine Recycled Concrete Aggregates
  • Ultrafine Recycled Concrete Particles
  • Fine Recycled Ceramic Aggregates
  • Ultrafine Recycled Ceramic Particles
  • Recovered soil and stones
  • Reclaimed asphalt pavement
  • Fine Recycled Glass
  • Ultrafine Recycled Glass
Immagine: concrete 1
Immagine: Concrete 2
Immagine: Concrete 3
Product value chain
Hammering of big fragments by the bucket backhoe
Hammered debris is loaded into jaw crusher and impact mill
Screening and sieving process
Final size of SRM is determined
0-4mm / 4-12mm / 12-20mm / 0-40mm / 40-80mm
Caracterization and mixing procedure selection
Final products are succesfully produced
e.g. binder of ceramic wastes / concrete mixed with glas fine fraction / concrete aggregates for road / recycled mortal for walls
Application in new road surface
Business Readiness Level
Technology Readiness Level
Commercial Readiness Level
Business Readiness Level

BRL are are way to cenchmark the current status of a venture - from concept to mature business.

  • 9
    Business model is final and scaling with growing recurring revenues that results in a profitable and sustainable business
  • 8
    Sales and metrics show business model holds and can scale
  • 7
    Product/market fit and customer payment willingness shown
  • 6
    Full business model including pricing verified on customers
  • 5
    First version of revenue model including pricing hypotheses
  • 4
    First projection show economic viability and market potential
  • 3
    Draft of business model in canvas
  • 2
    First possible business concept described
  • 1
    Hypothesis in business concept
Technology Readiness Level

TRL are type of a measurement system used to access the matirity level of particular technology.

  • 9
    System proven through successful operation
  • 8
    System proven trough successful test and demonstration
  • 7
    Prototype demonstration in operational environment
  • 6
    Prototype demonstration in relevant environment
  • 5
    Component validation in relevant environment
  • 4
    Component validation in laboratory environment
  • 3
    Proof of concept
  • 2
    Technology concept/application formulated
  • 1
    Basic principles observed and reported
Business Readiness Level

CRL define the spectrum of commercial maturity, from basic market research to full deployment.

  • 9
    Market introduction to the expressed need on the market
  • 8
    Identification of the product or service possessing the competencies
  • 7
    Definition of the necessary and sufficient competencies
  • 6
    Translation of the expected functionalities into needed capabilities
  • 5
    Identification of the systemic capabilities
  • 4
    Quantifiaction of the expected functionalities
  • 3
    Identification of expected functionalities
  • 2
    Identification of specific need
  • 1
    Basis Hypothesis: Something is missing