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Toilet paper road by Roelofs

Roelofs started a pilot project that made it possible to mix toilet paper cellulose fibers with bitumen. The addition of cellulose fibers during the production of asphalt ensures a homogeneous distribution of the bitumen in the asphalt mixture and it prevents the demixing (''dripping'') of bitumen during storage and transport. This increases the quality of the asphalt. This leads to a longer service life. 

Bild: Opening fietssnelweg Roelofs
Bild: Csm wcpapier ab01f3ef1a
Bild: Van Afval Naar Asfalt 685x417
Product value chain
Toilet paper is collected by processor
The rests are retreated in order to process the restproducts in the asphalt
The rests are mixed with the bitumen in the asphalt (0.5% toilet paper implementation)
Business Readiness Level
Technology Readiness Level
Commercial Readiness Level
Business Readiness Level

BRL are are way to cenchmark the current status of a venture - from concept to mature business.

  • 9
    Business model is final and scaling with growing recurring revenues that results in a profitable and sustainable business
  • 8
    Sales and metrics show business model holds and can scale
  • 7
    Product/market fit and customer payment willingness shown
  • 6
    Full business model including pricing verified on customers
  • 5
    First version of revenue model including pricing hypotheses
  • 4
    First projection show economic viability and market potential
  • 3
    Draft of business model in canvas
  • 2
    First possible business concept described
  • 1
    Hypothesis in business concept
Technology Readiness Level

TRL are type of a measurement system used to access the matirity level of particular technology.

  • 9
    System proven through successful operation
  • 8
    System proven trough successful test and demonstration
  • 7
    Prototype demonstration in operational environment
  • 6
    Prototype demonstration in relevant environment
  • 5
    Component validation in relevant environment
  • 4
    Component validation in laboratory environment
  • 3
    Proof of concept
  • 2
    Technology concept/application formulated
  • 1
    Basic principles observed and reported
Business Readiness Level

CRL define the spectrum of commercial maturity, from basic market research to full deployment.

  • 9
    Market introduction to the expressed need on the market
  • 8
    Identification of the product or service possessing the competencies
  • 7
    Definition of the necessary and sufficient competencies
  • 6
    Translation of the expected functionalities into needed capabilities
  • 5
    Identification of the systemic capabilities
  • 4
    Quantifiaction of the expected functionalities
  • 3
    Identification of expected functionalities
  • 2
    Identification of specific need
  • 1
    Basis Hypothesis: Something is missing